Case Study: Nike

For your first case study assignment, you will read the Marketing Spotlight case on Nike in chapter 1 in your course e-Text.

After carefully reading the case and chapter 1, you are required to answer the questions below.

Kotler, P., Keller, K. L, & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

1. What are the key components of Nike's marketing strategy?

2. Evaluate Nike's strengths and weaknesses?

3. If you were Adidas or any other main competitor, explain how you would compete against Nike.

Using

(2) Introduction to case that explains the Marketing Management subject matter topic related to the case

(3) Main Body that includes your detailed answers and discussion of the case questions with points, arguments and examples supported by logical chain of reasoning and relevant intext citations

(4) A Conclusion that sums up your thoughts regarding the case analysis and findings

(5) A References list