Case Study$\_($Not in text$).$

Case studies given in your text are great ways to put yourself in the shoes of the sports professional. For each case you will be assigned in class, you should use all available resources to thoroughly answer the questions. You will be graded on content as well as solutions to the problems based on what resources and references you use and cite.

Case Study: Launching "SkyRise," a Sustainable Hiking Shoe Line by Peak Performance

Background: Peak Performance, a renowned outdoor apparel brand, seeks to expand its market share in the competitive hiking footwear market. They identified a growing consumer demand for sustainable and innovative products, particularly among younger demographics.

Product: SkyRise, a line of high$-$performance hiking shoes boasting cutting$-$edge eco$-$friendly materials and technologies. Key features include:

Bio$-$based and recycled materials in the upper and sole.

Innovative "GripGreen" outsole for superior traction with reduced environmental impact.

Energy$-$efficient manufacturing process.

Stylish and lightweight design for comfort and performance.

Based on the above product, answer the following questions:

How can Peak Performance begin to identify a main target market group for the SkyRise line?

Outline the marketing strategy from pre$-$launch to post$-$launch.

How can they utilize social media to support this sales effort?

How can they utilize endorsements to support this sales effort?

How can they maintain an active online presence and community engagement to foster long$-$term brand loyalty?