Question: case study on any retailer industry except Amazon. A case study should be based on steps- introduction, background, analysis, recommendations, conclusion references. Description This assignment

case study on any retailer industry except Amazon. A case study should be based on steps- introduction, background, analysis, recommendations, conclusion references.

Description This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services. Required Materials Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey. Publishing. Instructions Review readings from unit 1. Thoroughly read the case. It is recommended that you read 2-3 times. Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions: o Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy? o What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy

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