Case Study Option #$2,$ Case $4$: "IROBOT in $2019"$

What impresses you about IROBOT? What has accounted for IROBOT success? What aspects of IROBOT$$s Success do you find unimpressive? What situational Analysis $($other than VIRN$)$ would you use to defend your assessment. Develop the analysis using subheadings to separate the elements.

What internal resources and capabilities does IROBOT have that can give them competitive power? Prepare a VRIN analysis to support your answer.

What policies, practices, support systems and management approaches underlie IROBOT daily operations? How does this impact their competitive performance?

Is IROBOT competitive strategy working well? What information from the case leads you to this conclusion? What information outside of the case supports this conclusion? Provide data based on these four $(4)$ strategies performance indicators:

Overall financial Strength

Customer retention rate

Rate at which new customers are acquired.

Changes in the Firm$$s reputation with customers

The Company$$s leading strategy was to maintain Roomba$$s leadership in the consumer robotic industry while positioning itself in the smart home market. How do you judge the success of this strategy?

What is your assessment of the internal leadership of IROBOT? Based on the strategy, technology focus, Smart home possibilities, new ventures, and financial performance, does the organization have the leadership in place to take the organization to the next level of performance? Provide specific examples.

What recommendations would you make to address your assessment? In other words, what specific actions need to be taken to implement your recommendations?