Case Study Please prepare a case study report for the topic provided. Be in depth and provide a well-organized explanation Part A: Google, Inc.1 Google, Inc. spends several billion dollars annually on R\&D but the company has faced increasing questions about the payoff from such spending. To that end, Google is giving its mobile-focused research group, Advanced Technology and Projects, more funding and a new building but it is putting a time limit on most innovation projects. "Most projects are limited to two years, after which they are killed, moved into Google, spun off into independent firms, or licensed to others."2 Executive Chairman, Eric Schmidt, says: "We like this model because it puts pressure on people to perform and do relevant things or stop. I've spent an awful lot of time on projects that never end and products that never ship." 3 The group is currently working on a number of projects including Ara, a smartphone with switchable components; Spotlight Stories; interactive animations; and short films for smaller phone screens; and Tango, a 3-D mapping technology that was recently moved into Google to support the firm's augmented-reality gaming efforts. 1Alistair Barr, "Google Lab Puts a Time Limit on Innovations," The Wall Street Journal, April 1, 2015, p. B6