Case Study:

Please read the following case study about Kingdom Insurance, a multinational insurance firm, and answer ALL of the questions that come after it.

You are a sales manager at Kingdom Insurance in Bahrain. With your team of sales representatives, one of your main responsibilities is to convince prospects to sign up for one or more of the different insurance plans you offer. Specifically, your sales team is responsible for selling different car insurance plans, travel insurance, home insurance, and health insurance plans to individual consumers, and employee, business, and asset insurance plans to businesses in Bahrain.

Part A (22 marks): ILOS: A1, A2, C1

1. From your understanding of the above case study, (a) what are the 2 most appropriate sales structures to follow when organizing Kingdom Insurances sales team in Bahrain? (b) Justify your answer (4 marks).

Best sales structures to follow	Justification

2. In your own words, write a short mission statements for Kingdom insurance. You can be as creative as you want as long as you stick to the type of statement required. 30 words minimum. (2 marks)

3. a) Identify 2 potential organizations you can sell your insurance plans to. (b) Explain why these organizations are suitable as customers for your company (4 marks).

Organizations	Reason for choice