Case Study ~ PR Methods Read Chapter 5 PowerPoint and the Case Study 5.2 ~

Formulating, Modifying, and Selecting Public Relations Methods( from your E-Text) to answer the following

Part A. When Oscar Feldenkreis says, The right message at the wrong time can be as destructive as the wrong message at the right time, what do you think he means?

Part B. Find an example/case of a companys/ brands/ designers message/ PR campaign that was published/broadcasted in the media (print, broadcast, online) possibly dated before February 2020 to illustrate and justify your interpretation of the above statement

Part C. Present your opinion about the case and share what (if anything) could have been done differently. Suggestions: Review the three categories of PR methods discussed in the chapter and try to research for an example/incident that somehow generated a negative rather than positive outcome for the company.

Also Check out E-Text Box 5.4 The Gap and (Product)RED, to get some perspective on how to approach the assignment. Look for trustworthy Media sources. Check out the Rubrics below that will be used for Grading this Assignment. Rubric

Textbook: Sherman, G. J., & Perlman, S. (2010). Fashion Public Relations. New York: Fairchild Books.