Case Study Presentation: As the summative assignment for this course,students will undertake a comprehensive case study examining Bud Light's$2023$ marketing crisis involving a controversial campaign with a transgendersocial media personality. The crisis resulted in significant backlash, decreasedsales and stock prices, and loss of market leadership. Students must analyzethis real$-$world scenario and propose a strategic marketing plan to rehabilitateBud Light's brand image and regain market share. This capstone assignmentaims to test students' ability to apply theoretical marketing managementknowledge to practical, complex situations, emphasizing the importance ofunderstanding consumer responses in a diverse and dynamic market