Case study : Project to sell dog accessories homebased in New Zealand and sell it to Singapore. I only can sell it through social media (website, IG, FB), I can't use ecommorce platform like Amazon, eBay, Aliexpress, etc.

Could you explain few question namely :

International market segmentation, targeting & positioning:

Based on your market research outline (using online survey methods)

- Market segmentation - which market segments best fit your product(s)/brand,

- Targeting - how you will target specific segments within your target market and why

- How you will position your brand relative to your target market - what brand values does your brand represent and how does that connect to your target customer(s)

The international marketing mix

Brand/product:Discuss the dog accesories that I will sell through my ecommerce store (website) and how they align to your brand and your markets needs/values

Pricing:Discuss your pricing strategy for delivering maximumlong termprofitability of your ecommerce operation

Distribution:Discuss your sales and distribution plan (logistics) supporting your ecommerce operation

Communication:Discuss your customer engagement strategy including

- advertising and promotion

- customer engagement

- relationship management

International Supply Chain Management

Discuss your supply chain management strategy and methodology from design and manufacture through distribution to returns and warranty management (note there may be some crossover between this section and the distribution section in theprevious part).

Thank you :)