Question: Case Study: Promoting Land and Nature Jerky Using a SWOT analysis (create), what is L&Ns situation and positioning in 2019? 2. Analyze the effectiveness of

Case Study: Promoting Land and Nature Jerky

Using a SWOT analysis (create), what is L&Ns situation and positioning in 2019?

2. Analyze the effectiveness of L&N consumer and trade promotions in 2018 compared to 2019. What is the incremental revenue-to-cost? What is the return on marketing investment (ROMI)? Show a data table of your calculations. Make it clean and simple to review.

3. Evaluate the 3 alternative strategies Ryan proposed. What are the implications of each? (quick run-down of the pros/cons) Format it so it's simple to see your logic. Do not burry insights into a block of text.

4. Based on your analysis in the above sections, what should Ayers recommend for long-term growth? You can modify an option if you want or add addtional recommendations.

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