CASE STUDY: QANTAS AIRLINE. In this assessment task, students will be creating an Applied Project A - to conduct external and internal analysis of the business. To complete this project student will be selecting a case study on Travel & Tourism Industry of their choice/preference. As we have identified that in this Covid 19 situation Travel & Tourism Industry is the one which has hit very hard and have struggle to the maximum to maintain and retain its business. It has been observed that from time to time this industry have made changes and improved its Strategic Plannings to retain in the business environment.

QUESTION:

Q. Complete a PESTLE analysis Explanation of Internal and External Factors are important. Internal Capacity How effective is our staff? Our Board of Directors? How effective is the organizations management and leadership? What are the human and physical resources required to operate strategic plans? Does the organization have sufficient resources available? Will these be affected in the future?

External Assessment Environmental Trends What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes. What are the greatest areas of needs for our clients/our community? Do you foresee this changing in the next five years? What are the opportunities for the organization to make a bigger impact? Are there policy, advocacy, or service gaps that the organization could be fulfilling?