Question: Case Study Question 2 : Importance of Pre - Development Activities Question: Reflect on the importance of pre - development activities in the success of

Case Study Question

2

: Importance of Pre

-

Development Activities

Question: Reflect on the importance of pre

-

development activities in the success of new product projects as highlighted by Cooper

(1990) .

Discuss how thorough market research, clear product definition, and detailed business analysis contribute to the success of a product. Provide an example of a product development scenario where insufficient pre

-

development activities led to challenges or failure with APA citations and references.

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