Case Study!

Question 3

pls follow the instruction! and write 200 words minimum

PWC W What's your sense of the typical career path at a Big $1,200 a year to employees' student loans. The founder of Four accounting firm? Put in five or so good years, a startup helping PwC administer this new perk views it as then step away from the grind of travel and hours a tremendous differentiator" when PwC recruits on college for something more slow-paced? PwC, the New York-based campuses. firm with 41,531 U.S. employees (and 157,955 employees Helping hires pay off their student loans should be par- worldwide) is fighting to make that career path a bit less typ- ticularly valued by Millennials, who typically carry a signifi- ical. The firm, which was recently named one of Fortune's cant amount of debt from college. PwC hopes that's the 100 Best Companies to Work For, is taking a number of case, as it's struggled to build loyalty on the part of Millen- steps to build a sense of loyalty among the rank and file. nials in recent years. Whereas new hires typically stayed for Some of those steps are focused on making PwC a fun multiple years to take advantage of training and develop- place to work. For example, interns who receive offers of ment opportunities, more and more Millennials have been full-time employment get to compete in games and chal- quitting after a year or two. "Our first reaction was to ques lenges at Disney World. PwC also uses sporting events and tion ourselves," says Anne Donovan, a manager in PwC's leagues to promote camaraderie. Nearly 400 employees, human capital group. "We thought we must be hiring the including interns and partners-participated in its softball wrong people." That sense changed when PwC commis- tournament in Denver. Other steps are focused on making sioned a large-scale study of Millennial attitudes, to find out PwC a convenient place to work. For example, the com- what drove loyalty for that age group. What did that study pany offers a number of desirable perks, including tele- show? Summarizes Donovan, "Millennials are driven by how commuting, job sharing, compressed work weeks, paid well their team works together, how supported and appreci- parental leave, and paid time off for volunteering. Indeed, ated they feel, and how much possibility they have. They're PwC recently announced that it would begin contributing all about how it feels." 3. Consider all the initiatives and programs PwC uses to inspire employee loyalty. Do most of those seek to "move the needle" on affective commitment, continuance commitment, or normative commitment? (1.25 Marks ) (Min words 200)