Case Study

Question $5$: Commercialization of a Smartwatch

What are the key factors influencing the successful commercialization of new product

developments in the smartwatch industry, using the example of the Apple Watch. How did Apple overcome challenges that hindered earlier smartwatches from gaining widespread market acceptance?

Task:

$$ Analyze a failed or struggling smartwatch product $($e$.$g$.,$ Microsoft SPOT or Pebble$)$ and

compare its commercialization strategy with that of the Apple Watch.

$$ Identify the key differences in market positioning, product features, and consumer

targeting that led to Apple$$s success and the other product's decline.

$$ Present your findings including recommendations for how the failed product could have better approached its commercialization.