Case Study Question:

Fun Bros Pte Ltd (FB) is conducting a reorganisation of its divisions within the company. Management is looking at a plan to ensure greater monitoring and control over the use of resources, activities and operating costs of the business. The group finance department has identified a number of corporate strategic objectives. These are as follows:

- Increasing growth rates in numbers of new customer sign-ups

- Enhancing the return of investment from companys capital expenditures

- Sending employees for training courses

- Improving customer satisfaction levels

- Improving staff motivation levels

- Enhancing employee rate of productivity

- Reducing the rates of internal failure costs

- Shortening product development timings

- Implementing greater numbers of employee suggestions

- Cutting down on non-essential overheads

- Improving the rate of return from new product launches

- Providing more information to employees, regarding the companys product portfolio.

The group finance department has proposed the use of the Balanced Score Card system as a tool for performance measurement.

Required: Categorise the objectives provided above into the relevant perspectives within the Balanced Score Card.