CASE STUDY QUESTION

The individual assignment is an exercise that requires students to prepare a detailed company$-$based case study analysis. Student is to select an appropriate Small Medium Enterprises $($SMEs$)$ or listed company, local or International Corporation located in Malaysia. Choose an organization with which you are familiar, write a strategic plan $($for simplicity, you might choose to focus on an undiversified business or a business unit within a larger corporation$).$ Where data are missing, make reasonable assumptions or propose ways of filling the gaps.

TASK $1$ CONSTRUCT A STRATEGIC MANAGEMENT PLAN

TOTAL MARKS $70\%$ ALLOCATED

A strategic management plan is a comprehensive document that outlines an organization's long$-$term goals, objectives, and the strategies it will employ to achieve them. It serves as a roadmap for guiding the organization toward its desired future state, considering its internal strengths and weaknesses as well as external opportunities and threats $($often analyzed through a SWOT analysis$).$ The plan involves several key elements:

A$.$ Vision and Mission Statements:

$$ Vision: Describes the long$-$term aspiration or future state the organization aims to achieve.

$$ Mission: Defines the organization's core purpose, its primary stakeholders, and the way it seeks to meet their needs.

B$.$ Goals and Objectives:

$$ Goals: Broad, general statements about what the organization seeks to achieve in the long term.

$$ Objectives: Specific, measurable outcomes that align with the goals, often defined in terms of time and scope.

C$.$ Environmental Analysis:

$$ SWOT Analysis: Identifies internal strengths and weaknesses, as well as external opportunities and threats.

$$ PESTLE Analysis: Examines broader external factors like political, economic, social, technological, legal, and environmental influences.

D$.$ Strategy Formulation:

$$ Developing competitive strategies $($e$.$g$.,$ cost leadership, differentiation, focus$)$ that leverage strengths and address weaknesses.

$$ Crafting corporate strategies $($e$.$g$.,$ expansion, diversification, alliances$)$ for growth and development.

E$.$ Strategy Implementation:

$$ Operationalizing the plan through action steps, resource allocation, and alignment of business units or departments with strategic objectives.

$$ Assigning responsibilities, defining timelines, and establishing accountability structures.

F$.$ Evaluation and Control:

$$ Monitoring progress toward goals through key performance indicators $($KPIs$)$ or other metrics.

$$ Making adjustments to the strategy as needed to adapt to changing circumstances or unforeseen challenges.

The purpose of strategic management planning is to ensure that all stakeholders, including employees, management, and partners, are working toward common objectives. It also helps the organization remain flexible and responsive to market shifts, competition, and emerging opportunities. Lastly, it provides a structured framework for making informed decisions regarding investments, growth, and resource allocation.