Case Study Questions (20 points) "HIGH TECH" is a local company specialized in selling computer parts and software for the Lebanese market. The company is operating in a very competitive market. The competition comes from many sources, mainly from another old company offering online services for both hardware and software. For that "HIGH TECH is losing many of its customers, as they prefer buying their products online from the other company In order to deal with this competition, "HIGH TECH" conducted a thorough internal analysis by examining their activities in detail, which can help them decide which information system strategy can best be applied. The solution was to adopt a new strategy that will allow them to focus all their efforts on serving a narrow market, which is the hospitality sector. Thus, they can aim to serve this sector better than their competitors. For that, they have installed a new software application that mainly serves middle managers and help them apply this strategy. After a few months, the company was able to make profits again through the application of this new strategy Which of the following trends is making the pressure on the company?" Mobile digital platform O Cloud computing JAVA Open source software What is the information system strategy mainly used by the company to face the pressure?" Low cost leadership Product differentiation Customer intimacy Focus on market niche What is the model used by the company to study the problem and find the best solution? Value chain O IT infrastructure Cloud Porter's competitive forces model Based on the case, which of Porter's competitive forces (threats) is the company facing? Substitute products and services New market entrante Suppliers Customers