Question: Case Study Questions: What is Google's corporate strategy? Does Google have a clear vision of what it wants to become? Use Porter's Essentials Test to

Case Study Questions:

  1. What is Google's corporate strategy? Does Google have a clear vision of what it wants to become?
  2. Use Porter'sEssentials Testto determine if this strategy creates competitive advantage. If so, how? If not, why not?
  3. Look beyond the conventional sources of synergy and consider complementarities, bargaining power, and rivals. What threats does Google face?
  4. Does Google need to refocus? How should Google delineate its corporate boundaries and which businesses or products would you recommend abandoning or divesting, if any?

Case Study Questions: What is Google's corporateCase Study Questions: What is Google's corporateCase Study Questions: What is Google's corporateCase Study Questions: What is Google's corporateCase Study Questions: What is Google's corporate
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