Question: Case Study Read the Chapter Case Study entitled From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable? from Chapter- 11 Product, Branding and

Case Study

Read the Chapter Case Study entitled From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable? from Chapter- 11 Product, Branding and Packaging decisions Page: - 358 given in your textbook Marketing (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

Review the different product categories in each of the company's product lines. Which has the greatest depth? Which has the least? (1.5 Marks, Minimum 150 Words)

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