CASE STUDY

Read the following case study carefully and answer the questions that follow.

Alive (Pty) Ltd is an events management company specialising in event planning and

management, product launches and corporate events. Alive (Pty) Ltd was outgrowing its

current organisation structure and processes and as a result the strained structure was

slowing down company growth. Critical leadership skills were not available to drive the process

and the technology improvements necessary to improve profitability and position the company

for further growth. The CEO of Alive (Pty) Ltd therefore contacted the internal OD consultant

to assist with redesigning the organisation and improving supporting processes. Through

detailed analysis of company structures and systems as well as focused collaboration with the

owner and his key leaders, the OD team was able to understand the problems facing the

company and subsequently agreed to engage in further planned change. After analysing the

information and providing feedback to the CEO of Alive (Pty) Ltd, it was decided to develop a

new organisation structure. The design leveraged both the current skill sets and a series of

newly identified skill areas. The OD team furthermore helped develop new processes and procedures to improve the documentation of event requirements and streamline custom-built pricing by leveraging the client's existing technology. The OD team also built a logical and comprehensive IT plan to better address users needs. The plan identified off-the-shelf software packages that better met the companys requirements and introduced technology firms that could provide improved service and trusted technology-related advice. Because the change process also involved the organisations division of labour which affected employees, on-going change information were communicated to all employees via e-mails and memos. After several months of successfully implementing the change initiatives, the CEO together with key leaders assessed their services, operations and structure to evaluate the effects of the planned change interventions.

QUESTION 2 During the entry process, internal consultants may have several advantages over external consultants. Briefly describe any 4 (four) advantages of internal OD consultants, specifically during the entering and contracting stage.

(4) QUESTION 3 Prepare a proposal outline for Alive (Pty) Ltd. In your proposal you need to address the following elements:

Objectives of the proposed project

Recommended process or action plan

Roles and responsibilities

Recommended interventions

Fees, terms, and conditions. (10)