Case Study Reflective: This Make Scents This Makes Scents $($Part $1)...$

Case Study Reflective: This Make Scents

This Makes Scents $($Part $1)$

Ashton couldn't believe it$.$ Had Jessie really meant to send him such a mean text? Ashton was thrilled being the co$-$owner of a successful business and didn't understand why Jessie would be unhappy. Where was this hostility coming from, and if she was upset, why wouldn't she come and talk to him? They had been friends for over $6$ years and had gone through the ups and downs of university life together. They shared a passion for business and were both entrepreneurs. They both believed in providing high$-$quality products at reasonable prices. They were the best of friends! But maybe not anymore. Background

Jessie Singh and Ashton Chan met during new student orientation day at Parkville University. They had been seated at the same table and became fast friends. The light banter quickly gave way to a deeper conversation about their hopes and dreams, including why they had each decided to attend Parkville University. As it turned out, both Jessie and Ashton were enrolled in the bachelor of business undergraduate degree program. Neither of them had