Question: Case Study: Restaurant Service Breakdown During a weekend dinner rush, Marina Seafood Grill accidentally served undercooked shrimp to several customers. One guest posted a negative
Case Study: Restaurant Service Breakdown During a weekend dinner rush, Marina Seafood Grill accidentally served undercooked shrimp to several customers. One guest posted a negative TikTok video that quickly gained attention. The manager apologized and gave a 10% discount, but the restaurant received more online complaints afterward. Question: Analyze how this situation represents a service failure. Using the four steps of service recovery, propose how the restaurant can effectively regain customer trust and prevent similar incidents in the future
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