Question: Case Study: Robin Chase, Zipcar, and an Inconvenient Discovery Discuss the decisions made by Robin Chase and her team during the initial stages of Zipcar

Case Study: Robin Chase, Zipcar, and an Inconvenient Discovery

Discuss the decisions made by Robin Chase and her team during the initial stages of Zipcar

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s formation. How did motives for entrepreneurship influence these decisions, and in what ways did they support responsible and sustainable business practices? Provide specific examples to illustrate how these motives and decisions aligned with sustainability principles.

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