CASE STUDY : Starbucks is the worlds largest specialty coffee retailer, with over 24,000 shops in 75 markets. Starbuckss reputation rests on its high-end specialty coffees and beverages, friendly and knowledgeable servers, and customer- friendly coffee shops. This was a winning formula for many years and has enabled Starbucks to charge premium prices for many of its items. But Starbucks has competitors, and must constantly fine-tune its business model and business strategy to keep pace with the competitive environment.

Starbucks tried online retailing and it didnt work out. If you go to the Starbucks.com website, youll see coffee, branded mugs, espresso machines, and brewing accessories described online, but you will need to purchase these items from Starbucks stores, supermarkets, or Starbucks-designated retailers.

Starbucks stopped selling online in August of 2017. Starbucks management believes there has been a seismic shift in retailing, and merchants need to create unique and immersive in-store experiences to survive. For Starbucks, products and services, for the most part, should not be sold online.

Instead, Starbucks is focusing on improving the in-store experience. The company rolled out a new Mercato menu of freshly-made sandwiches and salads to more than 1,000 stores in 2018 and plans to expand its line of caffeinated fruit juices (Starbucks Refreshers) and nitro-brew cold drinks. Management hopes to double food sales by 2021. Starbucks is also building high-end cafes around the world under the Reserve brand to draw customers willing to pay more for premium coffee and pastries.

Starbucks continues to enhance the customers in-store experience through information technology. Each Starbucks store has a Wi-Fi network providing free wireless Internet access for customers. Many Starbucks customers are active users of smartphones. Starbucks launched a mobile ordering app for the iPhone and Android mobile devices in September 2015. The Starbucks Mobile Order & Pay app makes it fast and easy to pay for drinks and food.

Customers can place their orders on the way to Starbucks stores with Mobile Order & Pay and also tip the barista. Those ordering are told the time when their beverage will be ready. Theres no need to wait in line. The mobile app can also identify the songs playing in Starbucks stores and save them to a playlist on Spotify. The app helps Starbucks target products to customers more effectively, which could be especially important as the chain also adds more lunch items and cold drinks to its menu to draw in more customers after the morning coffee rush. Cold drinks now represent half of Starbucks beverage sales.

Starbucks wants U.S. customers who use its in-store Wi-Fi network to enter their email address in the first store where they get connected. The companys software remembers the customers device and connects it automatically thereafter. That would give Starbucks additional email addresses that it could target with more promotions.

Complete the following requirements.

Part 1: Company background - Introduction of the companyand business model

Part 2 : Enterprise Information systems analysis

Analyze the company businesses,provide the following:

Business processdescription :

(a) A brief description of the case study business process

(b) A brief description of steps and the person/functional area responsible for completing the business process

(c) Data,document,andinformationflowsassociated with the process

(d) Design a Swimlane diagram illustrates the As-Is process.

Analyze the information systems to improve business process

a) Thetypes of inefficiencies (delays,etc.) associated with the manual execution of this process

(b) The role of enterprise systems in supporting this business. Identify the most important pieces of information these systems captured.

Part 3: Practical Tasks

Do the web search and propose 4innovative solutions(example: IoT, BI, AI, machine learning, blockchain, others)that could be applied in the company to improve business efficiency.

Research method (validating points and facts with quality references

Overall Assignment Presentation(Report Format, Report Structure, Readability and adherence to Referencing Standards,word count)

Reference List !!