Question: CASE STUDY : SAMSUNG Samsung enteredthe electronics industryin the late 1960s and the development and shipbuilding ventures in the mid-1970. Following Lee's demisein 1987, Samsungwas

CASE STUDY : SAMSUNG

Samsung enteredthe electronics industryin the late 1960s and the development and shipbuilding ventures in the mid-1970. Following Lee's demisein 1987, Samsungwas divided into five business groups - SamsungGroup, Shinsegae Group, CJ Group,Hansol Group and Joongang Group.

Some of the notableSamsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries SamsungEngineering, and SamsungC&T (separately the world's 13th and 36th biggest development companies). Other notablesubsidiaries include Samsung Life Insurance, Samsung Everland, and Cheil Worldwide.

Samsung has a powerful fluence on SouthKorea's monetary advancement, legislative issues, media, and culture. Samsunghas played a significant role behind the "Miracle on theHan River". Its subsidiary organizations produce around a fifth of South Korea's complete exports. Samsung's revenuewas equivalent to 17% of South Korea's$1,082 billion GDP.

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