Question: Case Study: Simon Property Group - Navigating the Retail Real Estate Landscape. Creativity and innovation both contribute to the effectiveness of the design of products

Creativity and innovation both contribute to the effectiveness of the design of products and services. Case Study: Simon Property Group - Navigating the Retail Real Estate Landscape.

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Creativity and innovation both contribute to the effectiveness of the design of products and services. Evaluate how innovation in design has been integral to Simon Property Group's success under the following headings; 1. Redesigning the Customer Experience 2. Use of Open Innovation 3. Use of technology

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1 Redesigning the Customer Experience Simon Property Groups success can be attributed to its commitment to redesigning the customer experience through innovative design The initiative to completely re... View full answer

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