Question: Case Study - Smith Electric: Residential Services Division Textbook: Strategic Management Essentials: Concepts and Cases How does the proposed market segment of residential contracts differ

Case Study - Smith Electric: Residential Services Division

Textbook: Strategic Management Essentials: Concepts and Cases

How does the proposed market segment of residential contracts differ from Smith Electrics current market segment?

What does a SWOT analysis tell us about Smith Electrics ability to enter a different market segment?

Evaluate the pros and cons of price skimming as op-posed to penetration pricing and the financial impact of higher levels of market penetration.

How can Smith Electric use social media to develop name recognition in the new market segment while holding down costs?

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