Case study: Strategy & Sustainability The Green Way

In the world of working parents and time-poor managers searching for some form of lifestyle balance, the consumption of plastic packaging is increasing every year. Many consumers and organisations alike, however, are choosing more environmentally friendly packaging options. While some supermarkets and retail stores are beginning to charge for plastic bags at the checkout, any use of plastic bags contributes to the landfill problems of both today and the future. With aim of supplying packaging with low carbon footprint, Green Way strategy is to develop biodegradable packaging made from 90 percent natural resources including sugar cane.

But the Green Way strategy is not just focussed on providing biodegradable packaging to the corporate world for distribution to the businesses and consumer markets. Unlike most organisations, Green Way had launched its biodegradables packaging product with the deliberate intention of educating the broader community on the benefits of a world less reliant on oil and fossil fuel. With the goal of changing the way Australians use packaging, Green Way has also focused its strategy on educating Australians of what and how to consume in a sustainable manner. Consumers are coached on reducing their carbon emissions by composting and recycling, for example, to build a better and more sustainable future. This is the Green Ways future vision for competitive advantage.

Question 1

Describe the Green Way current strategy?

Question 2

List and discuss four (4) Green Ways sustainable competitive advantages?

Question 3

Conduct an RBV analysis of Green Way and discuss its strength & weakness how this may impact its business