Case Study: SUP Baddeck SUP Baddeck was a watersport

recreation company located in Baddeck, Nova Scotia. The

business opened its doors in May of $2015$ and was acquired

during the summer of $2017.$ Through a variety of unique events

and circumstances this story is shared for the purposes of a case

study for students studying entrepreneurship, marketing, and data

analytics at Cape Breton University. Read the case study

thoroughly and answer the assigned questions at the back of the

case. University of Toronto and YouTube Marketing Long ago,

Colin began his studies at the University of Toronto where he

completed his certification in Digital Marketing Management. One

of his assignments was to create and publish a YouTube video to

get familiar with the creative process in making a video, as well as

to understand the optimization settings for videos to appear in

search results on YouTube and Google. Some of Colin's

classmates created tutorials for cleaning kitchens, how to bake

certain goods, and how to detail their cars. At that time, Colin had

recently purchased a stand$-$up paddleboard and was enjoying his

time on the water. Rallying up his friends, they took their cameras

to the water and created a YouTube tutorial teaching people how

to do stand$-$up paddleboarding. Leveraging his newly acquired

digital marketing skills, Colin optimized the video where it ranked

at the top of YouTube and Google. As interest in the sport grew, so

did the views on Colin's video. Thrilled with the result, the course

instructor highlighted Colin's video analytics to showcase how

search engine optimization could improve a company's brand

awareness and acquire web traffic. After completing the program,

Colin continued his studies in information technology. He enrolled

in a computer science program at the Uhma Institute of

Technology $($UIT$)$ where he would learn computer science, web

development, and app development. The large draw for Colin to

attend UIT was the institution's dedication to innovative learning

methods. Through their curriculum, students were encouraged to

approach their projects in entrepreneurial ways. Website

Assignment at UIT In Colin's web development course, he and his

classmates were tasked with building a website featuring an

integrated online booking system. Students were encouraged to

create a website for an existing business or non$-$profit, or to create

a hypothetical business $($making a website for the imaginary

business$).$ The prospect of possibilities for this assignment were

exciting. Coupling the assignment with Colin's understanding of

search engine optimization and how to rank webpages on Google,

a few ideas started to form. Crafting a webpage using HTML$,$ CSS$,$

and Javascript, Colin created a hypothetical business called SUPCase Question What should Colin do$?$ What is your professional

opinion on the case? Make sure to write about this Provide your

full analysis. Colin has a number of options for where to go with

his career and business decisions. IF YOU WERE IN HIS SHOES,

what operational considerations cross your mind and what

reflections can you draw from this experience as they relate to

marketing and entrepreneurship? What physical or mental

considerations might be at play too? Things Students Should

Consider in Their Submission: $*$ Frameworks for Strategy. We

covered many different frameworks this semester including SWOT,

PESTLE, Porter's $5$ Forces, Positioning Maps, and more. Where

applicable, choose and incorporate insights from at least one of

these frameworks as they apply to the case. $*$ Marketing Insights.

Tie in what we covered about audiences, target marketing, brand

awareness, lead generation, sales, and renewals. Incorporate your

insight and opinion into the case. $*$ Operations Insights. Marketing

and strategy is good but firming up operations is better. This case

covered the day$-$to$-$day conditions and operation of SUP Baddeck.

Given what is provided in the case, include operational

considerations to your opinion. $*$ Financial Insights. This case

includes enough information to inform students of the business's

cash flow. Given what is shared about the products and services

$($as well as revenues and expenses$),$ include considerations about

cash flow. What Would You Do$?$ This is a case about a business

and the story of its founder. For this final case, I want you to truly

embed yourself in the scenario and story. What things come to

your mind? What would you be thinking about in weighing the

decisions at hand. I want your true, unbiased, unfiltered opinion.

Delivery Format & Length: Upload your assessment in PDF format

to Moodle. Non$-$PDF document formats will not be accepted $($i$.$e$.$

Microsoft Word$).$ Your final submission should be $8-10$ pages in

length including a cover page and table of contents. Like

assignments we've had thus far in class, the format and design of

your report matters