Case Study The AT&T Case Study can be downloaded or viewed online (https://www.cio.com/article/2439700/project-management/project-management--at-t-wireless-self-destructs.html)Links to an external site..

Questions

Would you classify the CRM upgrade project at AT&T Wireless as an integration project? Why? Which layers of the organization were being integrated? Explain with examples. (20 points )

What were the key business drivers for AT&T Wireless to embark on CRM upgrade project? Why were they critical? (20 points )

Explain the changes that AT&T Wireless was trying to achieve within and outside of the Siebel upgrade project on the following three fronts. Refer to the class discussions/video on the alignment among strategy, structure, and culture (Week 11)

. Analyze and classify the problems faced by AT&T wireless through this perspective. (20 points ) What were the key technological challenges? Explain each of them by relating them to integration concepts learnt in the course. (20 points ) Refer to Lesson 13 readings on risk management and managing/salvaging troubled projects. How was the AT&T project managed from risk management perspective, especially when signs of trouble began to appear? What should they have done differently? (20 points )