case study

The cafe is experiencing a bit of a slow market ever since school has been back in session. You would like to create some social media campaigns to bring in some new and familiar faces. Choose 1 of the consumer groups mentioned in the previous slide and create a social media plan. Your plan should include: What is the best social media platform (Facebook, Twitter, Instagram, Snapchat, etc. ) to target this group? Why is this the best platform? What is the message- copy and images/video that you would recommend forthis audience Promotions-Will your social media posts include any offers? Contests? Orother promotions that would work well