Case Study: The Raina, Inc. News Release$-$Chapter $15$ Case The key in crafting a news release is selecting the most salient facts to promote the new Raina $$2$ million pollution abatement program. To write an effective announcement of the program, you must adopt the perspective of Raina management. Specifically, Raina needs to put its best face on the announcement, including facts about the significance of the program to the community and what Raina has done in the past in pollution abatement. On the other hand, the company shouldnt volunteer critical comments about itself or its personnel. In addition to the news release, its likely that, in this case, certain standby statements should be drafted to deal in particular with the firing of the former Blackrock plant manager. However, you should understand that volunteering such defensive statements might not be in the companys best interest. $($Use the articles that I have posted about a press release to help you$)$