Case study

Theme: Journal Article on over$-$the$-$counter $($OTC$)$ medicines :

Analyse consumer buying behavior that will influence customer purchase decision$-$making

Article: Factors affecting Consumer Purchase Decisions of Medicine without Prescriptions in OTC: A Study in Bangladesh

Task:

Answer the following questions:

$1.$ State the title of the journal article and summary of the abstract in $100$ words.

$2.$ State the research objective$($s$)$ of the paper.

$3.$ State the underpinning theory used.

$4.$ Illustrate the conceptual framework, with IVs and DV$.$

$5.$ Explain the research methodology conducted:

a$.$ Unit of analysis: Who are the respondents, and where and when was the data collected?

b$.$ Sampling technique used.

c$.$ State the total number of respondents, and how the researchers determine the sample size.