Case Study Three: Brewing Success: Navigating Challenges in a Coffee Shop Startup Introduction: "Brewing Success" is a newly established coffee shop in St Albert, Alberta. This case study explores the dynamics of the coffee shop's leadership and key business challenges in the context of the competitive coffee industry. As "Brewing Success" strives to establish itself as a go$-$to destination for coffee enthusiasts, it faces complex issues related to branding, customer experience, and financial sustainability. Key Characters: Emma $($Founder and Owner$)$:Emma is the passionate founder and owner of "Brewing Success." She has a strong vision for the coffee shop and is deeply involved in its day$-$to$-$day operations. Liam $($Head Barista$)$:Liam is the head barista with a knack for crafting exceptional coffee beverages. He is responsible for ensuring the quality of the coffee served and training the barista team. Sophie $($Marketing Manager$)$:Sophie oversees marketing and promotion efforts for "Brewing Success." She is dedicated to building the brand's online presence and customer engagement. You will write a case analysis report that follows below outline:

$1.$ Executive summary

$2.$ Introduction

$3.$ Research question$/$ statement of the problem

$4.$ Case analysis $($analysis and evaluation of the case$)$

$5.$ Recommendation$/$ action plan

$6.$ Conclusion

$7.$ References

$8.$ Appendices

Rubric:

NABU $404-$Spring $2024-$Dr$.$ Pegah Yaghmaie Group case study

$------------------------------------------------------------------------$

$3$

Grading components $\%$ of Final Grade

Executive summary & Introduction $10$

Problem statement $10$

Case analysis $25$

Recommendation $25$

Conclusion $10$

APA format and referencing $10$

Organizational structure, spelling, grammar $10$

Total $100\%$