Case Study Time left 1.28 29 Nestle is a worldwide food and beverage corporation with a wide range of products. The corporation employs over 308000 people and is located in Vevey, Switzerland. Nestle's focus on good nutrition has shifted in recent years, and the company is investing in innovation to provide healthier products to its customers. For more than 150 years, it has been making food and beverage items. Despite increasing competition in the food and beverage industry, the company has maintained its leadership position by focusing on clients' nutritional needs around the world. Nestle's product line has expanded, and the corporation has experienced significant financial growth in recent years. When it comes to branding their products, Nestle has always come up with some creative marketing concepts. Nestle aims to identify the most effective promotional medium. They face tremendous competition from their local and global competitors. A. Explain what you mean by 5 elements of Promotional Mix Marking scheme 2 marks for each element of promotion mix if explained clearly with examples or definition B. Design a promotion mix for the chocolate & confectionery category of Nestle Marking scheme Any element / elements of promotion mer should be chosen aptly and explained why it is chosen C. Choose any Nestle product's advertisement and assess if the message is designed according to the AIDA principle Marking scheme Choosing the right ad: I Mark Define AIDA principle: 2 marks Assessing the ad rightly: 2 marks MacBook Air 3 DOO ODG F4