Question: Case Study title: Does Mattel's Iconic Barbie Doll need aMakeover? What are the main issues that the Barbie brand currentlyfaces? Briefly talk about the issues

Case Study title: Does Mattel's Iconic Barbie Doll need aMakeover?

What are the main issues that the Barbie brand currentlyfaces? Briefly talk about the issues in thecase into 4 categories: 1) Competition-related issues, 2)Customer-related issues, 3) Retailor-related issues, and 4) Issueswith Barbie as a role model.

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