Case Study title: Does Mattel's Iconic Barbie Doll need aMakeover?

What are the main issues that the Barbie brand currentlyfaces? Briefly talk about the issues in thecase into 4 categories: 1) Competition-related issues, 2)Customer-related issues, 3) Retailor-related issues, and 4) Issueswith Barbie as a role model.

Answer rating: 100% (QA)

1 Competitionrelated issues Barbie faces competition from a range of other dolls including those tha... View the full answer