Case Study Title: "Optimizing Customer Segmentation for E-Commerce Platform"

Instructions:

You are a business analyst working for a fast-growing e-commerce platform. The company is looking to improve its marketing strategies by refining customer segmentation. The goal is to increase customer retention, enhance personalized marketing efforts, and ultimately boost sales.

Tasks:

1. Customer Segmentation Theory: Provide a concise overview of customer segmentation and its importance in targeted marketing.
2. Data Utilization: Explain how the company can use existing data to better understand customer behavior and preferences.
3. Theoretical Marketing Strategies: Suggest theoretical strategies (e.g., RFM Analysis, Behavioral Clustering) for targeting specific customer segments.
4. Expected Benefits: Describe the potential benefits of implementing these theoretical strategies, such as increased customer retention and higher ROI.
5. Monitoring and Adaptation: Outline how the company can monitor the performance of these strategies and adapt them over time.