Case Study $($To answer Questions No$.1$ and $2)$ :

JAKARTA $-$ PT Phapros $($PEHA$)$ as part of a subsidiary of a pharmaceutical state$-$owned company managed to record a positive performance last year. Based on the company's report, the company's net sales increased by $7\mathrm{.}23\%$ in $2021.$ "Even though the company's assets decreased by $4\%$ compared to $2020,$ the company managed to increase its cash ratio in $2021$ by $122\%$ compared to the previous year," said Phapros President Director Hadi Kardoko during the $2021$ public expose and Annual General Meeting of Shareholders $($AGM$),$ in Jakarta, recently.

According to him, this performance achievement indicates that the company's performance is growing healthily and has a good enough ability to pay obligations. Not only that, the company also has non$-$financial performance that is recognized by other parties as a form of hard work by all parties in the company, namely in the form of $9$ awards and six certifications, including the allocation of social responsibility which increased by $40\%$ compared to $2020.$ "Last year we also launched more than $10$ new products in the therapeutic categories for cardiovascular, orthopedics, health supplements, gastrointestinal, neurotropic, oral corticosteroid," he said. He said that the increasing need of the public and medical personnel for quality medicinal products, Phapros also contributed by releasing the latest products based on research and research. He is optimistic that this year the condition of the pharmaceutical sector will be much better than the previous year during the pandemic. The growth of the pharmaceutical market in $2022$ is predicted to reach $10\mathrm{.}2\%,$ higher than in $2021$ at $9\mathrm{.}4\%.$ Meanwhile, next year it is estimated that the pharmaceutical sector will grow $11\mathrm{.}2\%.$ "This year the company will focus on innovation, especially structuring the company's portfolio, optimizing subsidiaries and structuring marketing operations," Hadi explained.

Questions:

$1.$ Project management is defined as the application of knowledges, skills, tools and techniques in project activities to meet project needs. In doing project management, there are several methodologies that can be used. Based on the case study above, if you are the Project Manager of PT Phapros, what project methodology will you use, explain it comprehensively!

In project management, one of the topics discussed is the TOWS matrix. The matrix describes strengths, weaknesses, opportunities, and threats or it can be said that the TOWS matrix looks at the internal and external strengths of the company $(15$ Points$).$

Questions:

a$.$ Create a TOWS matrix of PT Phapros based on the case study above $($at least $3$ components each$)!$

b$.$ From the TOWS results, try to explain what strategies should be taken by the company based on the TOWS matrix!