Case Study - To mirror, or not to mirror Review the case study on page 210. 1. Based on the current circumstances with the Korean customer, what could you do to handle and grow this key account? CASE STUDY To mirror, or not to mirror... You are the Global Sales Director. One of your most impor- tant key accounts is a customer based in Korea. Your KA man- ager for this customer is based in Poland, and is a lady. The customer has a manufacturing site in Poland, and it is here that you do most of your business, but occasionally it is nec- essary to speak with the people in Korea. The customer has made it clear over time that while in Poland this is not such an issue, in Korea they prefer to meet and deal with men, there have even been occasions when meetings have been cancelled because the KA manager was a lady, though other reasons were given at the time. You are doing well in Poland but to do even better, and to translate this success to other sites in other countries, it will be necessary to have more contact with the bosses in Korea. Your KA manager is unquestionably your most competent person, your most globally experienced person, and in any other circumstances you're automatic first choice for the task; but what would you do in this case