Question: Case study Topic: Covid-19: Is There a Functional ShiftingEducational Benefit? Essentials of Health Care Marketing, Fifth EditionEric N. Berkowitz Question: If you were the marketing

Case study Topic: Covid-19: Is There a Functional ShiftingEducational Benefit? Essentials of Health Care Marketing, Fifth EditionEric N. Berkowitz

Question:

If you were the marketing director of the Hopper Clinic now that the Covid-19 threat has passed are there marketing research questions you would explore with patients who had experienced telemedicine visits with their Hopper physicians?

a. What would those questions be?

b. Are there specific cohorts to whom you would pose those questions?

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