Case study topic: Flair Airlines

You are the Senior Human Resource Manager at Flair Airlines. You have been tasked to research and analyze the strategic planning model of the company with an emphasis on the following questions:

Section 1:

• What is Flair's business strategy?
• How does the company make money?
• What are the sources of its success?

Note: You must use relevant and appropriate frameworks for this section to perform the analysis. Since you have few words for the paper, you may use tables to address your position and arguments.

Section 2:

• Identify the main competitors of Flair Airlines and how they may be viewed as a severe threat.
• What are the foundations of Flair's competitive advantage?

Note: Use relevant industry data and infographics to support your response. Using only a few graphs and tables will not be considered an in-depth analysis.

Answer rating: 100% (QA)

Section 1 Strategic Analysis of Flair Airlines 1 Flairs Business Strategy Aspect Description Lowcost Carrier Flair Airlines operates as a lowcost carrier LCC targeting pricesensitive customers by offe... View the full answer