Case Study - Types of Layout (20 marks)TIPL is a manufacturer in Ottawa, Ontario and specializes in sports memorabilia. Theirspecialty isto make 3-D images of past and present athletes used as promotionalgiveaways. TIPL started asa2-perspon company owned and operated by Anthony andRose, a married couple that met in art school. The couple started their business asahobby doing their work in spare room on the main floor of their home. The businessgrew and they moved their operation to their 1200sq. foot basement where space wassufficient for the 100 figures they would mold and paint on average each month forclients.The process is simple and the couple's unique feature is their ability to capture theathlete they portraying in a very life-like way, more so then their competition. When anorder is received, Rose reviews photos of the athlete. Using a3-D photo sculptingmachine, a rough sculpture is created out of plastic. Rose's sculpting techniques takeover and the life-like features are added to figure. This is called a master from whichmolds are made. Anthony has created a process to multiply the molds quickly using arubber that is recyclable. Once a job is finished, the master mold is kept and the rubberis recycled into new molds. Depending on the job size, Anthony will make 10to50molds from the master.Once the molds are produced, production can begin. Chemicals are mixed with resinand poured into the molds. The pouring occurs late in the day so that the product cancure over night. The next morning the figures are pulled from the molds. The figures arethen painted which takes approximately two days with four local artisans who are eitherretired or work part time and like the extra income. Each figure is approximately sixinches tall and 2to3 inches wide at its widest point. Once the figures are dry, a productlabel is affixed to its base. The label identifies the product as a hand crafted originalfrom the artisans at TIPL and made in Canada. TIPL's office number is also on the base ofthe product.Last week Rose answered the phone and Anthony watched her eyes get bigger andbigger as the conversation continued. A large marketing company in the US wants tomake TIPL there sole provided or sports figurine memorabilia for several pro sports teams, college football teams, with expectations to grow into additional teams at thepro and college level. They would be licensed with all the major professional sports andcollege associations. Ultimately they would be expected to produce 2,000 figures permonth with 20% growth each year likely to a maximum of5,000 figures per month. Themarketing company did not want to use an overseas manufacturer. They want aconsistent high quality product that they feel they can have a close relationship with thecompany they work with. With the license, TIPL would be allowed to distribute andretail any excess products produced but only in Canada. All US sales would beto themarketing company tha