Case Study: Utilizing a Digital Agent $($Bot$)$ to Perform Online Banking Operations and Enrich the

Customer Experience. A large bank with a long$-$term vision to transform its Internet banking

division wanted to create a brand name for itself by providing digital banking services that

provided its customers access to the bank from anywhere in the world. A digital assistant was

created to provide banking customers with digital banking operations via social media such as

opening a new account, checking balances, and transferring money.

$1.$ What strategic advantages can a digital assistant offer to a bank in transforming its Internet

banking division?

$2.$ What specific digital banking operations does the digital agent facilitate, and how does this

contribute to customer satisfaction?

$3.$ What security measures are implemented to ensure the safety of customer data and

transactions when using the digital assistant?

$4.$ What benefits and challenges are associated with utilizing social media for banking operations

through a digital assistant?