CASE STUDY: What makes Timbuk2 so unique? Visit the Web site at www.timbuk2.com and then answer the questions for this case. CASE: THE TAO OF TIMBUK2 "Timbuk2 is more than a bag. It's more than a brand Timbuk2 is a bond. To its owner, a Timbuk2 bag is a depend able, everyday companion. We see ficrce, emotional attach- ments form between Timbuk2 customers and their bags all the time. A well worn Timbuk2 bag has a certain patina the stains and scars of everyday urban adventures. Many Timbuk2 bags are worn daily for a decade or more, accompa nying the owner through all sorts of defining life events. True to our legend of indestructibility. it's not uncommon for a Timbuk2 bag to outlive jobs, personal relationships, even pets. This is the Tao of Timbuk2 What makes Timbuk2 so unique visit the Web site www.k2.com and see for younell. Each bag is custom designed by the customer on the Web site. After the customer selects the basic bar configuration and size, colors for each of the various panels are presented various lines logo podiets, and straps are selected so that the bag is tailored to the exact specification of the customer. A quick click of the mend the bag is delivered directly to the customer in only two days. How does Timbuk2 do this? This Sun Pranchcobased company known for produc in high quality custom and close meninger ups this Lot of spely 25 hard working content and in is nice plant Over it has fine-tuned production line to make it as efficient as possible while pro- ducing the highest-quality messenger bags available. The local manufacturing is focused on the custom mer senger bag. For these bags, orders are taken over the Internet Customers are offered many configuration, size, color, pocket, and strup options. The bag is tailored to the exact specifications of the customer on the Timbuk2 assembly line in San Francisco and sent via overnight delivery directly to the customer Recently Timbul has begun making some of its new products in China, which is a concern to some of its long standing customers. The company argues that it has designed its new products to provide the best possible features, qual ity and value at reasonable prices and stresses that these new products are designed in San Francisco, Timbuk2 argues that the new bus are much more complex to build and require substantially more labor and a variety of very expe machines to produce It argues that the San Francisco factory Tabor cos ale would make the retail price absurdly high After scarching a deve factories in China. Timbuk2 found one that it thinks is up to the task of producing the new bap. Much in San Francisco the Chinatory emplos of land working craft people who can dwand an but the Chinctorney 10 wsreperity standards and