Case Study: WhatsApp case study: Adidas helps amateur football teams with 'rent a ringer' hotline

Evaluate the campaign from the business and consumer standpoint. 

• Identify the business goals and objectives of the marketers to this particular audience. What is being marketed? Who is the target audience? Describe how the product, service, or brand is being marketed to this audience.
• Analyze the consumer interactions with the brand, product, or service during this campaign. How have consumers reacted to this marketing effort? After reviewing the results achieved, can I determine whether the campaign was successful? What were the consumers' follow-through reactions? 
• Evaluate the success of the digital marketing campaign. What information about consumers' decision-making process can marketers learn from this campaign? In my opinion, how effective is this approach from the consumer and business standpoints? Finally, suggest ways that this campaign could be improved.

Answer rating: 100% (QA)

Business Standpoint Goals and ObjectivesAdidas aims to promote its brand by supporting amateur football teams through a rent a ringer hotline The prim... View the full answer