Case study WORLDUCATION

Background information

Worlducation is a social start-up that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students.

Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each childs progress and adjust to their needs as they learn, creating the optimal path learning experience.

So far, Worlducation only sells their tablet computers business to business (B2B) as they realised that their content and hardware proved most effective when a whole classroom was using it, and a teacher was coordinating the activities. Also, this helped the sales team focus on larger sales, and minimised the potential number of problems that could arise from individual customers. However, the long-term plan is to also tackle a business to consumer strategy (B2C).

What makes Worlducation completely different from their competition is that they envision a world in which every child learns how to read and write a world without illiteracy. Given this vision, for every classroom that buys their products, they donate and train a classroom somewhere around the world that cant afford the same technology. Furthermore, they connect the two classrooms (those who bought the products and services and those who received the donation) so that they can grow together and collaborate throughout their learning cycle.

Worlducation was founded in 2016, and by the end of 2019 they had sold over 35,000 tablets to over 550 schools in 23 countries, generating revenue in hardware sales and software subscriptions.

Worlducation headquarters are in Sydneys CBD but they have a development team in Bulgaria, a manufacturing team in Hong Kong, and operation and marketing staff in Colombia, Egypt, Iceland, Russia and the Philippines.

Worlducation has a complex supply chain that begins when a sale is made usually via a sales representative or through an online enquiry that is handled by the sales team. Sales are recorded in an internal Enterprise Resource Planning System (ERP System) which notifies the operations team that an order needs to be delivered. The operations team verify the sales order and authorise the delivery of a manufacturing request to the factory in Hong Kong. Manufacturing team in Hong Kong notes the order specifications and delivery details and incorporates this within its production schedule. The order is manufactured and the operations team arrange freight and shipping directly to the customer.

Appendix A (2).docx

Part A Review business planning You are the Team leader at Worlducation and your Sales manager has assigned you with the responsibility to implement activities to achieve the business objectives of the organisation. Read the simulated business information provided above to analyse the resource requirements of Worlducation.

In this task, you should:

Identify the strategic objectives and goals of the business

Describe the regulatory and legislative context of the business that relates to managing resources.

Identify the activities that need to be implemented to achieve each of the business objectives.

Choose one activity (from the ones identified above) and identify at least three resources that you will require to facilitate the activity.

A. Identify the strategic objectives and goals of the business.

B. Describe the regulatory and legislative context of the business that relates to managing resources.

C. Identify the activities that need to be implemented to achieve each of the business objectives.

D. Choose one activity (from the ones identified above) and identify at least three resources that you will require to facilitate the activity.

Submission requirements

At the end of this task, you must submit a report covering the information above to your Assessor.