Case Study - WORLDUCATION < < Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students. < Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child's progress and adjust to their needs as they learn, creating the optimal path learning experience. < So far, Worlducation only sells their tablet computers business to business (schools) as they realise that their content and hardware prove most effective when a whole classroom uses it, and a teacher is coordinating the activities. Also, this helps the sales team focus on larger sales, and minimises the potential number of problems that could arise from individual customers. However, the long-term plan is to also tackle a business to consumer strategy (sell to individuals). < What makes Worlducation completely different from their competition is that they envision a world in which every child learns how to read and write - a world without illiteracy. Given this vision, for every classroom that buys their products, they donate and train a classroom somewhere around the world that can't afford the same technology. Furthermore, they connect the two classrooms (those who bought the products and services and those who received the donation) so that they can grow together and collaborate throughout their learning cycle. Worlducation headquarters are in Sydney's CBD but they have a development team in Bulgaria, a manufacturing team in Hong Kong, and operation and sales/marketing staff in Colombia, Egypt, Iceland, Russia and the Philippines. < Its management structure is shown below: Worlducation's organisational structure is shown in the figure below. Org Charte T.