Case Study Write-Up #2 is based on the Trader Joes case found in Strategic Management textbook (pp. C20). Read the case thoroughly and then respond to the questions found below. Use the models, theories, and concepts discussed up to this point in the course to help analyze and provide a complete understanding of how this industry and the companies in them have interacted over time. Each answer can be presented in narrative form or bullet form, depending on which style makes for a more efficient and effective response to the question.

Questions to respond to in writing:

1. Is the retail grocery industry attractive? What are the key success factors for competing in retail grocery?

2. What is Trader Joes business-level strategy? That is, how is Trader Joes positioned in this market?

3. How does Trader Joes operationalize its business-level strategy through functional-level strategies?

4. Why does Trader Joes remain privately held? What tradeoffs does this impose?