Case Study

YJ toy shop has recently started selling its products online. Through the Vi website, customers can surf all products, place orders, make the payment, and receive the bill. Then, J packing employees will receive the order automatically. As YJ business is getting bigger, more employees and suppliers are involved. The owner of YJ has decided to use the latest systems that can help the enlarging business through all departments $($i$.$e$.$ sales, accounting, HR$,$ finance, and customer service$).$ So$,$ he decided to buy a supply chain management $($SCM$)$ system, customer relationship management $($CRM$)$ system, and enterprise resource planning $($ERP$)$ system.

$*($Note: Your discussion should be related to the YJ company$)$

Answer all the following questions. $($All answer should be based on the above case study$)$

$1)$ Explain, briefly, how the YJ will achieve a good CRM system, and explain in TWO points how it will gain benefits from the implementation of the CRM system. $(40$ points$)$

$2)$ Explain, briefly, how the J could benefit from the implemented SCM system, and explain which supply chain management model you will use for your online business and why. $(40$ points$)$

$3)$ Retailers employ the just$-$on$-$time strategy to manage their supply chains. Why does this model stand in for the ideal business model that all companies strive for? $(20$ points$)$