Question: Case Study: You are creating a study aboard program on the MSC Seaside Create a vision for this program Conduct a SWOT analysis of this

Case Study: You are creating a study aboard program on the MSC Seaside

  • Create a vision for this program
  • Conduct a SWOT analysis of this idea
    • Strengths:
    • Weaknesses (potential):
    • Opportunities:
    • Threats:
  • Execute the first three steps of Operational Plan development
    • Set goals
    • Analyze and evaluate the environment
    • Determine alternatives for the following (brainstorm)
      • What would you want to have included?
      • Offer a sample itinerary including ports and onboard activities
        • Using the chapters in your textbook, develop an itinerary that provides overall exposure to the hospitality industry
      • What measures should determine the success of the program
  • Identify potential critical issues with this concept

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